Data Privacy Statement

Information pursuant to article 13 GDPR

Provider and controller in terms of the German Data Protection Act

Vita 34
Dr. Marion Bartel
Perlickstrasse 5
D-04103 Leipzig



This data privacy policy provides users with information on the type, scope, and purpose of the collection and use of their data collected and used by the responsible provider.

The German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG) form the statutory framework for data protection.


Collection of general information

Whenever this website is accessed, the web space provider or we automatically acquire data. These data, also called server log files, are of general nature and do not allow any conclusions with regard to your person.

Among other details, the following is collected: name of website, file, date, data volume, web browser and web browser version, operating system, domain name of your internet provider, so-called referrer URL (the page, from which you accessed our website), and IP address.

Without these data, it would be technically impossible in parts to provide and represent the contents of this website. The collection of data therefore is obligatory. Furthermore, we use the anonymous data for statistical purposes. They help us optimizing the offer and technology. In addition, we reserve the right to check the log files retroactively if we suspect that our offer is used unlawfully.


Handling of personal data

Definition: Personal data means any information concerning the personal or material circumstances of an identified or identifiable individual, i.e. data that can be traced back to a person.

Vita 34 collects personal data only with your consent for the following purposes:

  • Newsletter registration
  • Contact forms
  • Notifications of changes to customers
  • Document orders

Vita 34 shall use any personal data exclusively for the distribution of information and not disclose or sell them to third parties for advertising purposes.

Depending on the purpose, information on various contact details (title, name, address, e-mail, telephone number), birth details, calculated delivery date, and information channels is collected, stored, and used by Vita 34 to possibly contact you (by telephone, post, or e-mail).


Registration at the customer portal

When you register at our customer portal to benefit from personalized services, we collect personal data. They include name, address, telephone number, and e-mail address for contact and communication purposes.

The registration facilitates access to services and contents available only to registered users. If necessary, registered users can change the data given upon the registration at any time. As a matter of course, we inform you on request, which personal data were obtained and stored. Furthermore, we correct or delete the data on request, unless the request is in conflict with any legal obligation to retain the data. If you have any questions or want to request the correction of erasure of the data, please use the contact details given in this data privacy statement.


Rendering of paid services

To be able to render paid services, we retrieve additional data, e.g. to obtain payment details.

To ensure the security of your data during transmission, we use up-to-date and state-of-the-art encryption methods (e.g. SSL) via HTTPS.


Contact form

When you contact us via the online form or by e-mail, we will store the given information to be able to answer your requests and ask possible follow-up questions.


Integration of third-party services and contents

Our offer may contain contents, services, and performances provided by third parties. These are e.g. maps provided by Google Maps, videos on YouTube as well as graphics and images from other websites. For these data to be retrieved and represented in the user‘s browser, the transmission of the IP address is mandatory. The providers (hereinafter referred to as “third-party providers”) therefore notice the IP address of the respective user.

Even though we try to work exclusively with third-party providers, which require the IP address only to deliver contents, we cannot influence in whatsoever way whether the IP address is stored. The procedure in that case serves for statistical purposes among other things. If we know that the IP address is stored, we point this out to our users.


Use of cookies

If necessary, Vita 34 AG uses cookies on this website as well as for advertisements and interactive applications in order to improve the offer continuously.

What is a cookie?

Cookies are text files, which consists usually of letters and figures stored on the user’s computer whenever he or she visits certain websites. We use cookies to be able to provide certain functions on our website and to find out how we can improve our services for our users. Some cookies are important to maintain the functions of the web pages and are updated automatically, whenever the user visits these pages. Some cookies enable us to provide users with services and functions that most probably meet the users’ needs and to adapt our services to them in order to ensure quick and easy operation.

Which types of cookies does this website use?

Cookies are categorized as follows:

  • Strictly necessary cookies,
  • Performance cookies, and
  • Functionality cookies.


Strictly necessary cookies:

Strictly necessary cookies enable our users to move through the website and use functions.

We use strictly necessary cookies to make sure that the website works and functions are executed correctly.


Performance cookies:

Performance cookies collect information on how visitors use our website. They help us to improve our website’s functionality, to see which areas on the website are the most interesting for customers, and to learn more about the effectiveness of our advertisement campaigns. All this helps us to offer the services and functions that meet your needs most.

We use performance cookies to compile statistics on how our website is used, how effective our advertisement campaigns are and to revert to the available, non-personal user behavior in order to improve our website.

Some of the performance cookies are provided by approved third-party providers, but we do not permit them to use the cookies for other than the purposes as specified above.


Functionality cookies:

So-called functionality cookies are stored on the user computer or user device in-between browser sessions. They serve to remember the settings or preferences and thus to lead to the better use of the website at the next visit. Some of these cookies are provided by approved third-party providers.

We use functionality cookies to provide information about your visit to our media and advertising partners to enable them to offer specific and targeted advertisements.

Some of the functionality cookies are provided by approved third-party providers, but we do not permit them to use the cookies for other than the purposes as specified above.


Allow or block cookies, other technologies:

Users have the possibility to call up the website without cookies. To do so, the appropriate browser settings need to be changed. Read up how to deactivate cookies on the help function of your browser. Please note, however, that this may possibly impair some of the website functions and limit the user friendliness. The websites (USA) and (Europe) help you to administrate online ad cookies.

Visit to learn more about how cookies work.

Another convenient option to deactivate cookies is the preference manager offered by:


Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. If the IP anonymizer is active on this website, your IP address will shortened beforehand by Google in the member states of the European Union and in other contracting states of the EEA Agreement. Only in exceptional cases will the full IP address be transferred to Google servers in the US and shortened there. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can furthermore prevent the collection of the data generated by the cookies and related to your use of the website (including your IP address) and their being sent to and processed by Google by downloading and installing the following browser plug-in:

You can prevent the acquisition by Google Analytics by clicking on the link below. It will put an opt-out cookie preventing future collection of your information by visiting this website: disable Google Analytics

For more information on Terms of Use and Privacy Policy, see or under We point out that we extended on this website Google Analytics code “anonymizeIp” to an anonymous collection of IP addresses (so called. IP-masking).


Google AdWords

This website uses the online advertising program “Google AdWords” and in this connection the conversion tracking. That means Google AdWords sets a cookie on your computer, when you accessed the website via a Google ad. Such cookies become invalid after 30 days and do not serve for personal identification. If the user visits specific pages of the website and the cookie has not yet expired, both Google and we can see that the user clicked on the advertisement and was redirected to the current page. Every AdWords customer receives a different cookie. Cookies can therefore not be tracked over AdWords customer websites.

The information collected with the help of the conversion cookies are used in the creation of conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers receive information about the total number of users, which have clicked on their advertisement and how many of these customers were redirected to a website with a conversion tracking tag. However, these AdWords customers do not receive any information that would personally identify the users.

If you do not wish to participate in the tracking procedure, you can easily deactivate the Google conversion tracking cookie in the user settings of your browser. You will then not be included in conversion tracking statistics anymore. For more information on the Google privacy policy, please refer to


Facebook social plug-in

Our website integrates plug-ins of the social network Facebook (address: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA). The plug-ins are identified on our website by the Facebook logo or the add-on “Like” (for an overview of the plug-ins, please refer to

If you visit a page of our internet presence that contains such a plug-in, your browser establishes a direct connection to Facebook. We cannot influence in whatsoever way the type and scope of data collected, stored, and processed by Facebook. We can only keep you informed to the best of our knowledge.

Facebook is informed by the plug-in that you accessed the related website. This applies also to users, who are not registered at Facebook. It is in that case possible that Facebook stores the IP address.

If you are a member of Facebook and logged into your personal Facebook user account while you visit our website, Facebook can relate this visit to your account unambiguously. The plug-ins furthermore transmit all interactions, e.g. clicking the “Like” button or writing a comment.

To prevent Facebook from storing your data, you need to log out of your Facebook account before you visit our website. In addition, you can block the plug-ins by means of browser add-ons (e.g. „Facebook blocker“).

For the Facebook data privacy policy, the purpose and scope of data collection and processing by Facebook as well as the possible settings to protect your privacy please refer to


Google+ Social Plug-in

Our website integrates the social plug-in of the social network Google+ (Google Plus), which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). The button is identified by the icon “+1″ on white or colored background.

If you access a website that the Google+ button, your browser will establish a direct connection to the Google servers. Google transmits the content of the button directly to your browser, which then integrates it into the website. At the same time, Google receives the information, which website has just been called. According to Google, personal data are obtained only when the Google+ button is clicked. The following applies to Google+ members: Google stores and processes at least the IP address even without interaction. We have therefore no influence on the scope of data stored in this connection.

Users of Google+, who are logged into their accounts, can recommend our website by clicking the “+1” button. In that case, Google not only saves the IP address and the browser, but also the content for which “+1” was clicked, and the web page. These data are stored in the user profile and can be shown together with the profile name and user picture in Google services, including search results. Google uses the data among other things to improve its own services. For the Google data privacy policy and the possible settings to protect your privacy, please refer to

If you are a member of Google Plus and do not want Google to collect and store your data via our web presence, you need to log out of your Google Plus account before you visit our website.


Data economy

We store personal data in line with the principles of data reduction and data economy only as long as necessary or required by law (legal storage period). If the purpose of the obtained information does not apply anymore or the storage period ends, we block or erase the data.


Your right to information, correction, blocking, erasure, and objection

You are entitled to request information about the personal data stored by us and/or to request correction, blocking, or erasure. Exceptions: The data storage is required to transact business or the data are subject to the mandatory storage period.

For these purposes, please contact the data protection official (contact details at the end of the data privacy policy).

To be able to allow for data blocking at any time, it is necessary to hold the data available in a lock file. If archiving is not obligatory by law, you can request the erasure of the data. Otherwise, we will block the data upon your request.


Amendment of our data privacy policy

To make sure that our data privacy policy always complies with the latest legal requirements, we reserve the right to make modifications at any time. This applies too, if the data privacy policy needs modification because of new or revised services. The new data privacy policy takes effect with your next visit of our website.


Source: Data protection configurator by